A Thought on Web Design

People often fail to understand just how important proper, effective web site design is to the online image that they want to display. Having a great product does not mean it will sell itself.

In order to achieve success online, one must have both quality products or services and a quality design. People can be quickly judgmental. If the web site looks unprofessional, they will think associate that with the organization running it.

Here are some tips to make sure your site expresses your business properly:

1. NO banners. Using a banner is like saying you are a newbiew. You should know that banner programs are oftentimes worthless. Avoid the temptation of using any banner program you can get your hands on.

2. Clean and organized is better than “busy”. Do not make your site frustrating. What do you feel when you visit a site that is full of animated pictures or crowded pictures and huge texts? You hit the “back” button, don’t you?

3. NO Clipart. Clipart and clipart-like graphics are totally unprofessional. Make your own graphics. Take the time to learn how to make them on your own using some helpful programs that are available. Try learning Photoshop or GIMP.

4. Do not talk about you (unless it's a site about YOU). Sorry but that is a common knowledge. Instead of talking about yourself, talk about the benefits that you are providing. Focus on them instead of you.

5. Browser testing. Look at your site with every type of browser because there are no standards on the internet. Every web browser interprets code differently. One can display your page out of alignment while on another it will look perfect. You might never discover that you are making large percentage of your visitors leave because your site looks terrible in their browser.

To be able to be very successful is to have a solid marketing strategy on how to draw in visitors, make them read all that you have to say and make them want to go back for more.  Afterall, This is what web site success is all about.

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